Don't look at me on mobile! (yet) 😬

I’m Sam Gray, a product design leader.

I design award-winning digital products, champion user-centric strategies, and mentor passionate teams.

Currently Principal Product Designer at Morty. Previously UX lead at Tawkify and Blenderbox, and adjunct faculty at SVA. RISD alum.

Overhauling Admissions Access

NYC MySchools

I led the product strategy and UX design for America’s largest public school admissions system.

See the case study
Rekindling Creative Connections


I developed strategic concepts for my alma mater to help alumni reconnect through a unique digital platform.

Visit RISD.edu/alumni
See the summary
Helping Cities Help Entrepreneurs


I defined user journeys and designed features to help this civic tech startup grow its SaaS product to adoption by over 50 cities as their official business permitting platform.

Learn more at OpenCounter.com
See the summary
Empowering Educators


I designed features for the MVP and iterative releases of this professional learning portal used by 86,000 NYC teachers.

Visit WeTeachNYC.org
See the summary
Designed with the team at Blenderbox
An Unmistakable Identity

The Associated Press

Earlier in my career, I designed identity systems, including a global rebrand of the AP — the world’s largest news agency — with the team at Objective Subject.

Learn more at AP.org


Webby Winner
New York Times Journeys
Webby Honoree
NYC MySchools
Red Dot Winner
Associated Press
Red Dot Winner
New York Times Journeys
Awwwards Nominee
Objective Subject
W3 Awards Gold Winner
New York Times Journeys

Selected Clients


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